Rediscovering Our Own Gems: A Fresh Perspective on Content at Toonz

They say, “In our pursuit of the vast and the versatile, we often overlook the treasures already in our hands.” This isn't a lament—it's a timely reminder, especially in the fast-evolving landscape of global content.

As we navigate the currents of today’s animation industry—volatile markets, the relentless rise of OTT platforms, and changing broadcaster priorities—it’s easy to get caught in a cycle of questions:
Are we too late? Are we being heard? Are we still relevant?

But amid all this, one truth remains unchanged: great content always finds its audience. The world, no matter how saturated, still craves stories that resonate. What matters is not just creation—but timing, positioning, and strategic visibility. And this is where Toonz holds a clear advantage.

Over the years, we’ve not just produced animation—we’ve built a legacy. From working with giants like Disney, Netflix, Marvel, and the BBC, to crafting original IPs that connect across continents, Toonz has quietly built a vault of rich, diverse content that’s both timeless and scalable.

It’s with this mindset that we are reimagining our approach to digital distribution—especially on YouTube.

With Anish Narayanankutty (Director – Digital Media Network & Content Distribution) steering the strategy, and the addition of R. Vairamuthu Srinivas, a seasoned expert in the YouTube ecosystem, we are witnessing early signs of resurgence in our digital vertical.

Among the most exciting developments is the launch of Honey Melon, our new preschool-focused channel. The response, particularly in the rhymes category, is already showing strong traction—a testament to the enduring demand for safe, high-quality early childhood content.

In parallel, we’re rejuvenating two of our most cherished YouTube brands—Baby Toonz and Chotoonz. These are not just channels—they are community platforms with proven global appeal. Alongside them, Arabian Toonz and Rangeen are also receiving renewed focus, bringing regional storytelling into sharper global view.

We've also reinstated dedicated pages for flagship IPs like Baby Toonz and Kid Krrish, supported by focused content strategies and a team of channel managers now in place. This marks the beginning of a more structured and intelligent era of content rollout, audience engagement, and monetization.

As we move forward, let us remind ourselves: we are not just content producers—we are curators of imagination. Our strength lies not only in what we can create next, but in how well we can amplify what we've already built.

The stage is set. The audience is listening.
It’s time we rediscovered our own gems—and shared them with the world, louder and brighter than ever before.