Straight from the CEO

 

P Jayakumar

CEO Toonz Media Group

Jayakumar - CEO Toonz Animation india Pvt Ltd

Celebrating the Spirit of Onam

The season of Onam is upon us once again, and with it comes an enchantment that seems to touch every corner of life. Nature itself appears adorned for the festivities—lush fields ready for harvest, blossoms in every shade, and skies filled with the vibrant energy of celebration.

Onam is more than a festival; it is a season of love, laughter, and togetherness. It stirs nostalgia for times gone by, yet fills us with hope for what lies ahead. After every challenge, it reminds us, there is a brighter tomorrow waiting. The joyous chants of Arpoo… Erroo…, the pookkalams crafted with care, the fragrance of fresh blossoms, and the laughter echoing from traditional games—each carries with it the unmistakable spirit of joy and resilience.

Who can forget the thrill of uriyadi or the collective strength of vadamvali? Once played in sprawling family courtyards, today they thrive in our communities, bringing back the same laughter and camaraderie. The music of Onam, too, has a magic of its own—a single beat enough to awaken memories that make us hum along. And, of course, the grand sadya, with its symphony of flavors and aromas, is an experience that goes beyond words.

But beyond the music, the games, or even the feast, the essence of Onam lies in its deeper message—love, unity, and hope. It urges us to reconnect with our roots, to forgive, to celebrate life in all its promise, and to carry forward a spirit of positivity.

For us at Toonz, this message holds special meaning. Just as every flower in a pookkalam adds to the beauty of the design, every member of our team—artists, storytellers, technologists, and managers—brings unique color and character to the tapestry of Toonz. It is this diversity of talent, working together in harmony, that makes our collective creation extraordinary.

Onam also reminds us of the timeless power of storytelling. The legend of King Mahabali, the celebration of nature, and the triumph of hope over despair—all are stories that continue to inspire across generations. In many ways, Onam itself is a living story, retold each year with imagination, togetherness, and joy.

As we celebrate this Onam, let us carry its spirit into our work at Toonz. Let us approach creativity with joy, teamwork with warmth, and challenges with optimism. If we bring the same sense of unity and celebration into our projects as we do into the festival, there is no limit to the stories we can create and the hearts we can touch around the world.

Here’s wishing each of you and your families a truly joyous, love-filled, and inspiring Onam.