Straight from the CEO

 

Viswanath Nanjunda Rao

CEO Toonz Media Group

Viswanath Nanjunda Rao - CEO Toonz Media Group

Union Budget 2026: A Definitive Boost for India’s AVGC & Creative Economy

When the Central Government presented the Union Budget on 1st February 2026, it was a welcome moment for India’s creative industry. For the first time, the growing Animation, Visual Effects, Gaming and Comics (AVGC) ecosystem was explicitly recognised as a strategic part of the nation’s “Orange Economy,” a term used to describe sectors driven by culture, creativity and intellectual property. 

The Big Takeaways for the Creative Sector

1. Government Support for the ‘Orange Economy’
Finance Minister Nirmala Sitharaman placed India’s creative industries front and centre in her budget speech, announcing fresh government backing for AVGC as a key driver of growth and employment. The budget noted that India’s AVGC sector is projected to require around 2 million skilled professionals by 2030

This is a significant shift in policy framing, from seeing creativity as a hobby or niche pursuit to recognising it as a jobs-intensive, export-ready industry.

2. Content Creator Labs in Schools and Colleges
One of the most concrete announcements for the AVGC ecosystem is the plan to set up AVGC Content Creator Labs through support to the Indian Institute of Creative Technologies, Mumbai. These labs will be created in 15,000 secondary schools and 500 colleges nationwide, giving students early access to tools, infrastructure and skills related to animation, VFX, gaming, comics and other creative digital formats. 

Embedding creative labs at the school and college level not only broadens access to hands-on learning, but it also helps build a talent pipeline that aligns with future industry demand.

3. Strategic Focus on Skills and Jobs
Although the Budget does not introduce broad tax breaks for AVGC companies, it does reinforce a longer-term, talent-focused strategy. By prioritising content creation infrastructure and skill development, especially for youth, the government has signalled confidence in creativity-powered employment and future career pathways. 

This complements the broader national emphasis on skills, AI-driven learning initiatives, and employment generation through emerging sectors. 

Why This Matters for Our Industry

Boosting Domestic Capability
Having a structured plan to introduce creative labs means students across India will gain early exposure to content creation technologies, workflows and tools, something that until now was mainly available in higher education or specialised training programmes. 

Expanding the Talent Pool
The AVGC sector has long struggled with a skills supply gap relative to demand. Government-backed content creator labs can help bridge this gap by expanding practical, school-to-career skill pathways.

International Competitiveness
By anchoring creativity and digital storytelling as pillars of the services economy, the Budget lays the groundwork for India to compete globally, not just as a service provider but as an original content creator.

What Lies Ahead

The Union Budget 2026 gave India’s Orange Economy a meaningful spotlight. It moved beyond symbolic mentions to include institutional plans and large-scale implementation ideas. The emphasis on early education labs, job creation forecasts, and institutional support reflects the government’s evolving understanding of the creative sector as a genuine economic driver.

For all of us within the AVGC ecosystem, whether creators, studios, educators or storytellers, this represents a pivotal moment. The conversation has shifted: creativity is now recognised as infrastructure. This Budget doesn’t just cheer on the creative economy; it starts building it.